JoeCrete.com is a web-based service focused on supporting the small contractor. The Small Business Administration considers a small business to have 500 employees or less. In the decorative concrete industry businesses are small, small.

We have spoken with many business leaders in the decorative concrete industry in the last three years and have repeatedly heard of concerns for the “eight-yarder”. That is the contractor who is handling the driveways and patios of America. These businesses many times have their owners working along side with the employees.

Entrepreneurs such as Rocky Jeans of Jeans Construction, Clyde Cobb of SCP Products, Paul Sowa of Proline, Doug Banister of The Stamp Store, Joe Nasvik, editor at Hanley-Wood Publishing and Bobby Harris (Bobby doesn't need an “of”) to name a few, started in the trade laying concrete. After years of working concrete they sought out manufacturing, distribution or training as their “next” business. Many of these industry leaders have conveyed their concern for the industry's turnover.

The major reason for this turnover is that the small business fails to meet the entrepreneurs' needs of sufficient sales or profit.

Joecrete.com is here to serve some of those needs, namely your ROI (Return On Investment) because we are interested in the growth of our most important members of the industry, you, the Joe or Jane of the decorative concrete industry.

Joecrete.com will give you information, knowledge, tips and resources to strengthen your business. We'll give you the best advertising, marketing and printing services in the decorative concrete industry.

Many of you knew Bill Shorey, of Spec-West in Sacramento, CA, who passed away this February. This is what he had to say about our work:

"I saw your advertising work for Floric and it is incredible. The warmth of color and symmetry of design highlights the photos and product information like nothing we have ever seen in the Decorative Industry. You have raised the bar on advertising for this field and it is a breath of fresh air to finally see someone bringing the industry out to the visual point of marketing that Decorative Concrete deserves. The Industrial-Janitorial look of the past has finally been confronted. Thank you, Rafael, for finding and contributing to this industry." Your Friend In Concrete, Bill Shorey “The Colorman” 5 April 2006

With this, welcome to Joecrete.com, a site to help you grow your business.

Joecrete.com, a service of Tools for the Capitalist, LLC – a full-service branding agency specializing in decorative concrete.